The Brand-New Way to Fix Your Nonprofit Fundraising
“Finally a Bible for nonprofit leaders.”
“Kevin L. Brown is the next generation Dan Pallotta.”
“Want more funding for your mission? Read this book.”
The Brand-New Way to Fix Your Nonprofit Fundraising
“Finally a Bible for nonprofit leaders.”
“Kevin L. Brown is the next generation Dan Pallotta.”
“Want more funding for your mission? Read this book.”
Get your copy of Fundable & Findable
Any device, anywhere.
Includes monthly book club!
Get your copy of Fundable & Findable
Any device, anywhere.
Includes monthly book club!
Too many nonprofits are unseen, unheard & underfunded
Only one in 1,000 nonprofits will grow beyond a small business. But more fundraising itself can’t fix your fundraising.
You must be fundable and findable. First.
This breakthrough book from Kevin L. Brown will give you the confident understanding and the proven Fundable/Findable Framework to build a clear, compelling nonprofit brand that maximizes your funding and advances social justice.
20 laws this book will teach you
PART ONE
Be Fundable
- A pitch without a problem is a problem.
- Complicated missions complicate fundraising.
- Sell donors on your vision, not just your cause.
- Fundraising starts with boards and teams, not tactics.
- Anything is possible. Everything isn’t.
- Goals can guide, but routines realize funding.
PART TWO
Be Findable
- Compete for story instead of glory.
- Difference = donations. Emphasize it.
- Clear brands attract. Compelling brands convert.
- Brands that chase all channels chase away funding.
- Give donors a story to remember, not a fact to memorize.
- Writing is a fundraising superpower.
- It’s OK for nonprofits to look slick.
- Reject presentations, embrace conversations.
- Your website is your best (or worst!) fundraiser.
- Corporate social responsibility: where money meets marketing.
PART THREE
Get Funding
- The first step in fundraising is not fundraising.
- You can’t wake a donor who is pretending to be asleep.
- Stop stewarding, start communicating.
- Diversified funding is a nonprofit nemesis.
Praise from nonprofit leaders
“Fundable & Findable demystifies, democratises, and delights.”
DR. STEPHANIE S. STARLING (ENGLAND)
“This book is a lighthouse for many.”
KUSHAL CHAKRAVORTY (INDIA)
“Don’t know how to talk about your organization? Do what Kevin L. Brown says. That’s all.”
ANNE HAGER (UNITED STATES)
“We have transformed our brand, visioning, and fundraising system because of this book.”
JOHN JAL DAK (UGANDA)
“Fundable & Findable resonates so deeply. It’s practical, doable, and builds on intuition and empathy.”
RATNA VISWANATHAN (INDIA)
“Es uno de los libros más útiles, si no el más útil, debido a la generosidad de toda la información, fuentes, herramientas y guía paso a paso.”
MARTA LUCIA DE LA CRUZ FEDERICI (COLOMBIA)
“Finally a Bible for nonprofit leaders by someone who knows the pains and the opportunities of fundraising well.”
KASSAGA ARINAITWE (UGANDA)
“There are few people who have a mastery of fundraising concepts like Kevin L. Brown.”
TRACY BALLOT, CFRE (UNITED STATES)
“You are truly the Robin Hood of our international development arena.”
CHEIKH ETEKA TRAORE (NIGERIA)
“The advice is concrete, crisp, and fun to read. So many organizations keep looking for magic, quick-fix formulas for fundraising. Kevin makes it clear that there is magic, but it’s never quick. Do yourself a favor and read this book.”
JO CHOPRA-MCGOWAN (ENGLAND)
“As a neurodiverse founder of a nonprofit who doesn’t come from a corporate/finance background, the amount of funding information at first was completely overwhelming. Fundable & Findable makes it more digestible.”
RYAN BURLAK (AUSTRALIA)
“It’s awesome.”
KEVIN STARR (UNITED STATES)
Get your copy of Fundable & Findable
Any device, anywhere.
Includes monthly book club!
Get your copy of Fundable & Findable
Any device, anywhere.
Includes monthly book club!
Featuring illustrations by Michelle Benson
33 illustrations, including more than a dozen tools and templates for you to use.
Featuring illustrations by Michelle Benson
33 illustrations, including more than a dozen tools and templates for you to use.
Epilogue from Ingrid Srinath
An excerpt from, The unrecognised force fueling the quest for a better world.
“There is a category of person in the social sector that is labelled ‘overhead.’ This group — its size, cost, and growth — are often the subject of hard bargaining between funders and social change organisations.
Look around. Everywhere you glance you’ll see the impact of these very fundraisers, campaigners, brand and communications folk in our lives.
Yet I seldom see a plaque, statue, or national award dedicated to exponents of this science and art. Rarely, if ever, is the spotlight found on the mobilisers of the resources, brand builders, and shapers of perceptions that enable their work.
This book is an exposition of their work and contribution.”
About Kevin L. Brown
Kevin L. Brown is a writer, speaker, and the CEO of the nonprofit hybrid Mighty Ally. He originally spent 15 years building private sector brands. And in his first four corporate gigs, Kevin helped each company scale towards acquisition (including one he co-founded).
Then, a passion for the orphan crisis led to living in Uganda, followed by South Africa, Mauritius, and Malaysia. In 2017, he co-founded Mighty Ally — Uganda’s second-ever B Corp.
Kevin is an Acumen East Africa Fellow, plus an advisor for two grantmakers: Roddenberry Foundation and Greenwood Place. He served on the board of Impact Hub, won a Valiente Award at SXSW and NEXT Award for Startup of the Year, was named an Executive Influencer by Billboard Magazine, and proudly sports a torn achilles from the Ironman World Championship.
Three daughters from Uganda and China fuel his work to end poverty and injustice. Years ago, he and his high-school sweetheart wife sold their house, car, and everything they owned. And they set out as a nomadic family of five — with only a backpack and suitcase each — to live on every continent by 2030.
Follow him on LinkedIn and subscribe to his weekly newsletter.
Frequently asked questions
Who should read this book?
Any nonprofit leader. That specifically includes the founders and leadership team. But also those leading the fundraising, brand, or communications departments. And any board member responsible for raising money or telling the brand story.
Why should I trust this advice?
Here’s an excerpt from the book’s introduction:
“I’m a social entrepreneur, too. And I’ve sat where you are today. I’m a Fellow in the Acumen East Africa community, alongside hundreds of nonprofit peers. During my career, I’ve started or turned around four businesses: one that scaled to an international acquisition, one that failed, and two that reached solid successes. Our own organization, Mighty Ally, is a thriving nonprofit hybrid that’s funded by grantmakers like Cartier Philanthropy. And we’ve implemented this same Fundable/Findable Framework with 340 clients in 51 countries so far.”
“I am in awe of Kevin’s ability to simplify what could potentially be complex concepts, and to translate them into practical actions for emerging nonprofits. We couldn’t have picked a better brand specialist to reignite our partners’ missions, inspire their brands, and reinvigorate their fundraising.” — Sibongile Khumalo, institutional funder (South Africa)
How is this book different from others?
It’s the only book on the market that teaches you about the intersection of nonprofit brand and fundraising; and is designed for organizations at the early-stage and growth-stage; and is written in the Global South to include perspectives from and for international leaders, plus those in the Global North; and provides both conceptual insights as well as tactical tools.
Are bulk purchase discounts available?
Yes, for the Read Online edition only. Just email us at [email protected].
Will Kevin L. Brown speak at our event?
As demand for Mighty Ally’s expertise increases, public speaking has become an important element of our own theory of change. It’s part of an intervention we call field building, to scale these brand and funding resources in the social sector. We have set rates for virtual and in-person talks, so just email [email protected].
Is the book available in other formats?
We plan to continue adding as many formats as possible (in as many places as possible!) to ensure the book is accessible to nonprofit leaders everywhere. So, if you have ideas for sites where you’d like to buy the book, bookstores that should carry it, or digital device formats where it’s currently unavailable, please email us at [email protected].
Get your copy of Fundable & Findable
Any device, anywhere.
Includes monthly book club!
Get your copy of Fundable & Findable
Any device, anywhere.
Includes monthly book club!
Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising by Kevin L. Brown.
All rights reserved.